Dutch Brewer Enters Mozambican Market
By Abdi Ali
Published December 5, 2017
Heineken, a Dutch company, has laid the foundation stone of a US$100 million (€85 million) investment in Mozambique.
The brewery that is located in the province of Maputo will have a production capacity of 0.8 million hectoliters for the domestic market. The first bottle of beer is expected to come off the production line in the first half of 2019.
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Heineken Mozambique started its activities in 2016 through a sales and marketing office, importing international beers including Heineken®, Amstel, Amstel Lite and Sagres in the country to offer more choice to Mozambican consumers.
Aligned with the Heineken’s ambition of sourcing 60% of its agricultural raw materials in Africa by 2020, the company will explore the possibility of locally sourcing the raw materials it will need to produce its beers. One of the objectives of this project will be to improve crop yields as well as the capabilities and living standards of Mozambican farmers, contributing to the economic development of the country.
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“We are delighted to enter Mozambique, where we see promising long-term economic perspectives,” says Boudewijn Haarsma, Heineken International’s Managing Director in charge of East & West Africa. “With our extensive experience and existing business in Africa, we also aim to be a partner for growth today in Mozambique as we already are throughout the continent. I am convinced our presence will contribute to the economic and social development that is already under way in Mozambique.”
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