By Iminza Keboge
Published February 4, 2018
A digital service that is enabling consumers to purchase medicines and wellness products has by end of 2017 registered more than 30 000 users.
MyDAWA, the service that was launched in March 2017, is said to be beneficial to consumers as it has ‘increased transparency, convenience and affordability’.
Tony Wood, Managing Director of the platform, says the steady rise in users is driven by rising healthcare costs, an increasing value-conscious customer and negative patient experiences reported in Kenya’.
“MYDAWA is proud to be a formidable force in disrupting Kenya’s healthcare industry through innovation. The company is anchored on privacy, convenience and guaranteed quality as part of its promise to service delivery,” Wood says.
Wood says MyDAWA ‘ensures better pharmacovigilance as it tackles the issue of counterfeit drugs/products in the market since the entire supply chain process is tracked and one has the option of authenticating the products’.
Products sold on MyDAWA are said to be 40% lower than the market price.
Urging healthcare operators to ‘continue to embrace disruption in the industry to become more efficient, to lower costs, increase accessibility to healthcare and provide patient centric care’, Wood contends that technology, particularly the internet, has added immense value where the consumer is now more informed and empowered.
Kenya was in September 2017 named among the leading countries in e-health and telemedicine alongside South Africa and Ghana.